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 August 15, 2011 

 

Tough Love from the GOP Iowa Debate
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Hello Friend! ,

 

Iowa DebateDid you watch the Iowa debate Thursday evening?  So did we and there were a few messaging do's and don'ts on display.  You may not have been on stage Thursday, but your campaign can benefit from a few observations.

 

Have you noticed the mood of the electorate?  Voters are angry, disgusted and impatient. Ignore this at your own peril.  Better yet, think about this environment when crafting all of your communication, whether it's a speech, your website, an email newsletter, anything.  Voters do not want to hear canned talking points or obtuse meaningless rhetoric.  Will you be just one more politician that avoids a straight answer whenever possible or will you be a straight-talking breath of fresh air that will inspire confidence with the voters?

Top 3 Do's

 

1)      Seems obvious enough, but when you are asked a question, answer it!  Voters are not stupid - they know when you are evading an issue and it does not work to your advantage. Sometimes, it's even OK to say "I don't know, but I will get back to you."  Really, it's OK. Honesty - it's a good thing and (sadly) will likely differentiate you from others.

2)      Offer specific solutions to current issues.  The time for platitudes is long over - voter's don't want to hear them.  If you don't have specific solutions to offer, get to work and develop them! Voter's are short on patience!

3)      It's the economy, stupid.  This has never been more true than now, at every level of government. While you may be passionate about a variety of social issues, voters' top concern is the economy and the associated issue of government spending. Focus on the financial issues that are most important to, not only GOP voters, but also those all important independents.

 

The "Don't"

 

Newt GingrichSo, according to Newt, asking about his disintegrating campaign was a "gotcha" question.  And, apparently, asking about his position on Libya was, as well.  Really, Newt?  While we have a lot of respect for the former Speaker and for many of his ideas, this tactic is one that diminished him.  And, unless you are at least of the equivalent political stature, it is likely to diminish you even further.

 

Both questions were legitimate and his "I'm smarter than you" attitude to deflect something he couldn't defend did not fool many.  Just made him look desperate.  Better to answer directly and succinctly and move on to something else.  This approach just calls more attention to something that you'd like to go away.

One of our value added services is to review your website content, email copy or any other messaging to make recommendations that will improve the effectiveness of your communications.  We are also available to research and write content for you.  Let us know how we can help you win!


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